Bloody "Google Dance" and SEO

Been doing web design/development for a couple of years now, but only recently got interested in SEO. My aim is to get my main site (www.tom-fogarty.com) listed highly for the search term “Tom Fogarty” by Google. I’d also like to rate highly for searches for “London Web Developers” and such, but one step at a time.

Now as I mentioned in an earlier post, there are some other (rather famous) Tom Fogartys around, so I’m unlikely to reach the top spot. Nevertheless, I’d like to be in the top 4. I’ve been posting regularly to this blog, and I get a handful of visitors every day – I’ve started getting comments and shares etcetera.

Until recently, my main site had been stuck around the number 7 mark, then was suddenly dropped by Google altogether, in favour of my blog. This then climbed to the number 4 spot, where it stayed for a couple of weeks.

Then 2 days ago my blog sub-domain was dropped altogether, and my main site fell to the bottom of page 2. Yesterday, my blog listing returned to the index, and sits just below my main site (still on page 2).

Today, I find my Google Profile, MySpace and Linkedin pages all rate highly on page 1.

Possibly this is due to the Google Dance. This is basically when Google re-indexes it’s listings each month, and sites appear to jump around. I also realise that I need to build up some good quality links (my main site has been around for 2 years, but I’ve only recently started blogging to increase traffic).

Is there any other advice or suggestions anyone could give? Any feedback on to improve the site is always welcome. Thanks!

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